1. Multichannel Insights

Must-Try Tools for Customer Segmentation in 2022

If you want to get the most out of your customer segmentation strategy, you need to use the right tools.

Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. Ready to explore? Let’s go!

An Introduction to Customer Segmentation Tools

A customer segmentation tool is a popular choice among businesses that aspire to grow. It will collect customer data from multiple sources, analyze it and generate reports, and create customer segments.

A customer segmentation tool will help you:

  • Target the right customers for your marketing campaigns. This will reduce your marketing cost and efforts.
  • Develop strategies to retain the greatest number of customers and lower your churn rate.
  • Narrow your focus to a specific group of customers at a time. This maximizes your potential to cater to your customer’s unique needs.
  • Achieve a better understanding of who your customers are.

Must-Try Tools for Customer Segmentation

1 – Kissmetrics

Kissmetrics is a great web analytics tool that tells you how your user interacts with your website and apps. This tool is designed for SMBs and caters to the marketing needs of both SaaS brands and E-commerce companies.

With Kissmetrics, you can track your customer’s activities and learn which features they use the most, and the least.

This helps you to analyze which customer behaviors are connected to the performance of your business. If you can see where users stop interacting with your product, you can reduce churn by addressing their pain points.

Kissmetrics creates funnel reports to show where your customers are dropping off in their customer lifecycle. And you can export your analysis data and integrate it with other data sources.

When it tracks your overall traffic performance, Kissmetrics ties all the information back to the individual customers.

Representative picture: Kissmetric Segmentation Report

Kissmetric’s Pricing plan:

They bill their customers annually and offer three pricing plans:

  1. Silver: $299/month
  2. Gold: $499/month
  3. Custom: The pricing depends on the customer’s business needs.

Their free trial period extends to 7 days.

2 – Google Analytics

The GA dashboard tells you a lot about your incoming traffic. This includes your visitors’ age, gender, and how frequently they visit your website.

Whenever you have a visitor on your site, GA uses a technology that extracts the visitor’s browser type, IP address, actions, and time duration on your website. You can access this information from the audience overview tab in the dashboard.

Representative picture: Google Analytics Customer Segmentation Report

GA provides data in three types of segments:

System segment

This includes pre-defined segments by GA such as new visitors, returning visitors, direct traffic, mobile traffic, and tablet traffic.

Custom segment

If you want to view analytics for a segment that you define, create a custom segment. For example, a segment for a blog page view.

Shared segment

These are the custom segments that you can share with other GA users. This is useful when you have created an important segment and want to share it with stakeholders in your organization.

The GA segments help you understand your current customer base. But, it is limited to hard data such as age group, gender, and location. It does not fetch data from multiple sources such as email marketing campaigns, where you would see information like view open rate, click rate, and unsubscribed users.

Google Analytics Pricing plan:

Standard version: Free

3 – Mailchimp

An email sequence is a great way to market your services and increase customer retention. Mailchimp segments your email customers, so you can target email campaigns to the audience that needs them.

To personalize your email marketing campaign with Mailchimp, follow the steps below:

  1. On your Mailchimp dashboard, go to the audience tab in the menu.
  2. Create a segment using filters such as signup source, date added, and location.
  3. While sending emails, target a specific segment.

Representative picture: Mailchimp Segmentation Interface

The image above represents how to create a segment that targets users from a specific location,

Mailchimp also offers you email automation, marketing analysis and predictions, and drag-and-drop design tools to create attractive emails. Through segmented ads, Mailchimp customers have achieved a 23% higher open rate and a 49% higher click-through rate.

Mailchimp Pricing plan:

Free: Has a monthly email send limit of 10,000 (a daily limit of 2,000)

Essentials: $10/month

Standard: $15/month

Premium: $287/month

4 – Adobe Analytics

Adobe Analytics lets you see how people interact with your website. This includes data like what pages they visit, how long they stay on your website, and what sources bring them to your site. You can also track performance metrics for your marketing campaigns.

For detailed marketing analysis, they provide you options to connect to third-party tools and plugins to integrate the third-party data.

Representative picture: Adobe Analytics Customer Segmentation Insights

You can use Adobe Analytics default segments or create a custom segment through their segment builder.

Adobe Analytics Pricing plan:

This enterprise tool has a license cost that starts at $30,000 per year and can go up to $300,000.

5 – Sprout Social

Sprout Social segments your social media audience through metrics such as age, gender, location, and relationship status. This is extremely useful data when you have to target ads to specific users on social media.

It also provides social media management, analytics, and marketing. In addition, it generates your competitor’s performance reports – useful data for analysis if you want to stay at the top of the game.

Representative picture: Sprout Social Dashboard

With this data, you can identify which segments are reached by your posts, and you can run more effective social media campaigns.

If your SaaS business is a social media marketing solution, Sprout Social is an effective segmentation tool to consider.

Sprout Social Pricing plan:

Standard: $89/month*

Professional: $149/month*

Advanced: $249/month*

They also offer a free trial period of 30 days.

Achieving Customer Segmentation and Personalized Marketing through Glance

And here comes the best tool! At Glance, we use cross-channel indicators and our proprietary AI Marketing Graph technology to segment your contacts based on your context and SaaS goals.

Achieving customer segments through Glance is simple. Just assign a goal to your email list. That’s it.

Representative picture: Matching Tags To Their Appropriate Goals In Glance Through Drag-and-Drop feature.

Glance can help your B2B SaaS brand:

  • Convert your contacts to paid customers by smart segmentation based on your SaaS goals.
  • Identify your ideal customer profile for targeted B2B email marketing.
  • Auto-generate effective and accurate customer segments based on your context, and where your user is in your product journey.
  • Add a personal context and a relationship to your cold emails.
  • Increase your conversion rate by sending your users the right messages at the right time.

Representative picture: Hyper-segments Created By Glance

Glance is not limited to customer segmentation for email marketing or social media. We understand that your business is unique. We target your needs with smart AI marketing inputs that will build customer success and fuel your growth.

Representative picture: An Overview of Content Suggestion By GlanceTo Retain Your Active Customers.

Look at Glance as a one-stop solution for all your SaaS marketing needs. If you are curious about how you can benefit from our services, give it a try and sign up for a 14-day free trial today.

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