Multichannel Insights SaaS Email Using Contextual communication to overcome the Stockholm Syndrome in Marketing Today, Malcolm Muggeridge, a famous British journalist and satirist has said that “History will see advertising as one of the real evil things of our time. It stimulates people constantly to want something or the other”. It is understandable that the quote might not hold entirely true for the SaaS landscape. However, it does speak […] Written by Alekha April 5, 2022June 6, 2022
Multichannel Insights SaaS Email The Cookie Jar is Empty; Email an alternate way to Entice Customers “Cookies in the morning, cookies late at night. Cookies all day, here take another bite!” seems to be the mantra for marketers worldwide today. Cookies make the online marketing world tick. When consumers accept the cookies, they expect a delicious experience from brands, while marketers leverage the data to strategize their marketing plans and target […] Written by Alekha March 29, 2022June 5, 2022
Product SaaS Email Leveraging Email as a Customer Journey Tool Attracting new customers or retaining existing ones is always a tricky task for marketers. Understanding customer intent is the key to increasing engagement, a customer journey map can work well. It helps analyze user behavior across touchpoints and delivers a seamless experience according to customers’ online activities. But these constant communications across channels can result […] Written by Alekha March 23, 2022June 6, 2022
Marketing Sparks SaaS Email The “Not So Secret” Techniques of Increasing Trial Customer Rates with Contextual Segmentation Free trials and demos on SaaS products succeed because they offer a complete experience of benefits and its value proposition without buying the product. It’s pretty standard for SaaS products to offer a ‘free trial’ option through B2B email campaigns to encourage potential sign-ups. This is a good strategy since ‘Free Trial’ or ‘Try for […] Written by Alekha March 9, 2022June 5, 2022
Product SaaS Email Lists of Hope In a recent post, we spoke about lists of fear and how the majority of the contacts are not monetized. We saw what wrong organization of lists could do and how they could be organized. I did write a little about building lists of hope but didn’t expand on what it meant, so here you […] Written by Roy Nallapeta March 2, 2022March 30, 2022
Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Alekha June 7, 2022June 7, 2022
Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Alekha June 7, 2022June 7, 2022
The Coin Flip: Why DevOps Fits into Product-led Growth In the last post, we discussed how marketing could adopt a DevOps approach to scale up their efforts. The idea is pretty simple – develop, deploy, iterate, analyze, and update. The prime focus of the DevOps team is to scale faster without compromising on the features and abilities. Further, they aim for large-scale distribution, onboarding […] Written by Alekha May 31, 2022June 5, 2022
