Product SaaS Email Cracking the Code of Customer Success through SaaS Customer Segmentation Launching your SaaS business is one thing. Scaling it up is another. If you are a small business with fewer than 100 customers, it is simple to analyze what your customer expects from your product by looking at the user behavior. But when your user base grows, your task becomes more complex. What strategy will […] Written by Pooja K August 17, 2022October 31, 2022
Multichannel Insights SaaS Email Using Contextual communication to overcome the Stockholm Syndrome in Marketing Today, Malcolm Muggeridge, a famous British journalist and satirist has said that “History will see advertising as one of the real evil things of our time. It stimulates people constantly to want something or the other”. It is understandable that the quote might not hold entirely true for the SaaS landscape. However, it does speak […] Written by Alekha April 5, 2022June 6, 2022
Multichannel Insights SaaS Email The Cookie Jar is Empty; Email an alternate way to Entice Customers “Cookies in the morning, cookies late at night. Cookies all day, here take another bite!” seems to be the mantra for marketers worldwide today. Cookies make the online marketing world tick. When consumers accept the cookies, they expect a delicious experience from brands, while marketers leverage the data to strategize their marketing plans and target […] Written by Alekha March 29, 2022June 5, 2022
Product SaaS Email Leveraging Email as a Customer Journey Tool Attracting new customers or retaining existing ones is always a tricky task for marketers. Understanding customer intent is the key to increasing engagement, a customer journey map can work well. It helps analyze user behavior across touchpoints and delivers a seamless experience according to customers’ online activities. But these constant communications across channels can result […] Written by Alekha March 23, 2022June 6, 2022
Marketing Sparks SaaS Email The “Not So Secret” Techniques of Increasing Trial Customer Rates with Contextual Segmentation Free trials and demos on SaaS products succeed because they offer a complete experience of benefits and its value proposition without buying the product. It’s pretty standard for SaaS products to offer a ‘free trial’ option through B2B email campaigns to encourage potential sign-ups. This is a good strategy since ‘Free Trial’ or ‘Try for […] Written by Alekha March 9, 2022June 5, 2022
Product SaaS Email Lists of Hope In a recent post, we spoke about lists of fear and how the majority of the contacts are not monetized. We saw what wrong organization of lists could do and how they could be organized. I did write a little about building lists of hope but didn’t expand on what it meant, so here you […] Written by Roy Nallapeta March 2, 2022March 30, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
How Does Churn Rate Affect Your Business?and What Is Monthly vs Annual Churn Rate? If you’re in the SaaS business, you’ve likely heard the word churn—it’s a key indicator of customer satisfaction and retention. But what is the churn rate? Do you know the difference between the monthly and annual churn rate? Here we’ll explore the definition of each and understand why a churn rate is an important measure […] Written by Pooja K August 24, 2022November 16, 2022
