Product Glance on Productive AI Dear friends, Glance was recently featured on the Productive AI Podcast with Troy Angrignon. In this podcast, our CEO, Roy Nallapeta, answers some pertinent questions on the state of data analytics (for marketing). The wrong questions asked by marketers for the longest time. AI’s role in making sense of the flood of data (dashboards) that […] Written by Glance Intelligence. November 23, 2020November 23, 2020
Product Glance on Forward thinking podcast Dear friends, Glance was recently featured on the Forward-thinking Founders Podcast. Our CEO, Roy Nallapeta talks about our vision for Glance and how we intend to make marketing effective and accountable. This is a 10-minute podcast where Roy talks about the daily challenges of a marketer, which includes information overload, lack of insights, and how […] Written by Glance Intelligence. October 26, 2020October 25, 2020
Multichannel Insights Product Indiana Jones and the holy grail of marketing: Insights Insights are pretty much the holy grail of marketing. Finding the right insights at the right time could be the difference between success and failure. The textbook definition of insights is as follows – “a deep understanding of a person or thing”. Irrespective of your profession; insights mean in-depth knowledge of the domain and then […] Written by Roy Nallapeta July 21, 2020July 20, 2020
Marketing Sparks Product Tada! Welcome to the new marketing intelligence Welcome to our blog Tada! If you’re curious about the naming, here’s what the web dictionary says: Ta-da, pronounced as /täˈdä/ means an imitation of a fanfare, used typically to call attention to an impressive entrance or a dramatic announcement. “The grand entrance of curated insights from data is the Tada moment. Also, a wordplay […] Written by Glance Intelligence. July 1, 2020July 15, 2020
Bighead and $125:Building a facebook audience & why it doesn’t matter I have to start this blog with a confession; we cheated on the first 100. It doesn’t mean cheat, cheat; all we did was enroll all our friends from school, college, and work to like our page. We even asked our family and relatives to like our page. In case you’re wondering why here’s the […] Written by Roy Nallapeta August 24, 2020August 23, 2020
Stone soup and the power of cross-channel intelligence The famed parable of stone soup is a perfect example of today’s world of intelligence tools. If you need a refresher of the parable, here’s a quick primer from Wikipedia: “Stone Soup is a European folk story in which hungry strangers(monks in some stories) convince the people of a town to each share a small […] Written by Roy Nallapeta July 29, 2020July 28, 2020
Bighead and $125:Building a facebook audience & why it doesn’t matter I have to start this blog with a confession; we cheated on the first 100. It doesn’t mean cheat, cheat; all we did was enroll all our friends from school, college, and work to like our page. We even asked our family and relatives to like our page. In case you’re wondering why here’s the […] Written by Roy Nallapeta August 24, 2020August 23, 2020
Stone soup and the power of cross-channel intelligence The famed parable of stone soup is a perfect example of today’s world of intelligence tools. If you need a refresher of the parable, here’s a quick primer from Wikipedia: “Stone Soup is a European folk story in which hungry strangers(monks in some stories) convince the people of a town to each share a small […] Written by Roy Nallapeta July 29, 2020July 28, 2020
Indiana Jones and the holy grail of marketing: Insights Insights are pretty much the holy grail of marketing. Finding the right insights at the right time could be the difference between success and failure. The textbook definition of insights is as follows – “a deep understanding of a person or thing”. Irrespective of your profession; insights mean in-depth knowledge of the domain and then […] Written by Roy Nallapeta July 21, 2020July 20, 2020
