Product Announcing Our Integration with ActiveCampaign I am super excited to inform you that we recently launched our integration for product-led growth marketing integration on ActiveCampaign. With this integration, SaaS marketers can achieve growth goals without any engineering support or coding. More specifically, marketers can organize their audience by their growth goals and get smart email segments and relevant content recommendations […] Written by Roy Nallapeta April 1, 2022June 6, 2022
Product SaaS Email Leveraging Email as a Customer Journey Tool Attracting new customers or retaining existing ones is always a tricky task for marketers. Understanding customer intent is the key to increasing engagement, a customer journey map can work well. It helps analyze user behavior across touchpoints and delivers a seamless experience according to customers’ online activities. But these constant communications across channels can result […] Written by Alekha March 23, 2022June 6, 2022
Multichannel Insights Product Product-led Growth isn’t bogus, It’s the Real Deal! Here’s a contrarian viewpoint that was posted recently. I get that there’s an enormous amount of frustration from the tech, marketing intelligentsia, and operators whenever a buzzword is overused. Everyone wants to monopolize the word. They want to capitalize on the frenzy of the new thing. But, there’s originality to the concept and that is […] Written by Roy Nallapeta March 17, 2022June 6, 2022
Marketing Sparks Product Product Led Growth is a Symphony and Not A Solo Act The myth surrounding Product-led Growth (PLG) is that it is a specialty like a solo single by an expert artist with a specific genre to offer. I want to break down that myth by saying it’s not a specialty. PLG is inspired by things such as growth hacking, yet it does more than growth. It’s […] Written by Roy Nallapeta March 7, 2022March 18, 2022
Product SaaS Email Lists of Hope In a recent post, we spoke about lists of fear and how the majority of the contacts are not monetized. We saw what wrong organization of lists could do and how they could be organized. I did write a little about building lists of hope but didn’t expand on what it meant, so here you […] Written by Roy Nallapeta March 2, 2022March 30, 2022
Marketing Sparks Product Lists of fear The foundations of SaaS companies are their customers. These customers have to come from somewhere. Wherever they come from, they start their journey in SaaS companies as contacts in a list. Yes, lists are the origin points of a customer in a SaaS business. Lists are sacrosanct entities that are worshipped and are used to […] Written by Roy Nallapeta January 11, 2022March 30, 2022
Product If-else Loop Nightmares of Marketers and How Behavioral Segments are the Saviors If you’re an email marketer, you already know the problem of email marketing in SaaS. Most of it stems from your list. Here are some common problems with the lists Too many lists or unorganized lists Too many or too few emails in a single list Lists lack contexts or meaning This being the problem […] Written by Roy Nallapeta December 6, 2021March 30, 2022
Marketing Sparks Product Dear SaaS, Traditional Marketing is Dead; Long Live Contextual Growth Marketing Traditional Marketing is obsolete and doesn’t work for product-led growth (PLG) SaaS products. Marketing, including AI email automation, is all about contextual growth marketing now. Why is traditional marketing not relevant anymore? Most traditional marketing looks at buying as a one-time event. Traditionally software license sales were usually one-time occurrences, with the chance to renew […] Written by Roy Nallapeta November 29, 2021March 30, 2022
Product The New Dawn We are excited to talk about a new direction for Glance. Beginning with SaaS email marketing, Glance will now focus on providing AI recommendations for email campaigns. We are focused on increasing email conversions and ROI of SaaS businesses through AI-graph based micro-segmentation and sequencing. Glance will help marketers deliver the right email campaign to […] Written by Alekha June 9, 2021June 9, 2021
Product Glance on Productive AI Dear friends, the Productive AI Podcast with Troy Angrignon recently featured Glance. In this podcast, our CEO, Roy Nallapeta, answers some pertinent questions on the state of data analytics (for marketing). The wrong questions asked by marketers for the longest time. AI’s role in making sense of the flood of data (dashboards) that business leaders […] Written by Alekha November 23, 2020March 29, 2022
Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Alekha June 7, 2022June 7, 2022
Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Alekha June 7, 2022June 7, 2022
The Coin Flip: Why DevOps Fits into Product-led Growth In the last post, we discussed how marketing could adopt a DevOps approach to scale up their efforts. The idea is pretty simple – develop, deploy, iterate, analyze, and update. The prime focus of the DevOps team is to scale faster without compromising on the features and abilities. Further, they aim for large-scale distribution, onboarding […] Written by Alekha May 31, 2022June 5, 2022