Multichannel Insights Product PQL vs SQL – A Powerful Approach to Categorizing Leads Leads can either skyrocket your business or bring it to its knees. It all depends on which leads you choose. There are leads that look promising but are fleeting. Then there are the high-value leads—leads who are more likely to convert into paying customers. In today’s post, we will review an innovative method for qualifying leads […] Written by Pooja K October 19, 2022October 19, 2022
Multichannel Insights Product How to Glance; SaaS Segmentation and Growth Redefined If you are in GTM ops (RevOps, MarOps, GrowthOps), you know where the goalpost is. You are here to make sure your prospects become high-value customers. Your workflow may focus on stages, goals, funnels, or some other construct. You might be reaching out to contacts warm or cold. You are always looking for those users […] Written by Chetan J September 21, 2022October 20, 2022
Marketing Sparks Product How to Create Segments in ActiveCampaign? Around 4.1 billion users use email daily! So, if you are looking to convert your contacts into high-paying customers, email marketing is the key. ActiveCampaign is a SaaS platform you can rely on for your email marketing strategy. It automates your email marketing, sales, and customer relationship management. With ActiveCampaign’s segmentation features, you can reach your customers […] Written by Pooja K September 20, 2022November 16, 2022
Product SaaS Email Cracking the Code of Customer Success through SaaS Customer Segmentation Launching your SaaS business is one thing. Scaling it up is another. If you are a small business with fewer than 100 customers, it is simple to analyze what your customer expects from your product by looking at the user behavior. But when your user base grows, your task becomes more complex. What strategy will […] Written by Pooja K August 17, 2022October 31, 2022
Product Announcing Our Integration with ActiveCampaign I am super excited to inform you that we recently launched our integration for product-led growth marketing integration on ActiveCampaign. With this integration, SaaS marketers can achieve growth goals without any engineering support or coding. More specifically, marketers can organize their audience by their growth goals and get smart email segments and relevant content recommendations […] Written by Roy Nallapeta April 1, 2022June 6, 2022
Product SaaS Email Leveraging Email as a Customer Journey Tool Attracting new customers or retaining existing ones is always a tricky task for marketers. Understanding customer intent is the key to increasing engagement, a customer journey map can work well. It helps analyze user behavior across touchpoints and delivers a seamless experience according to customers’ online activities. But these constant communications across channels can result […] Written by Alekha March 23, 2022June 6, 2022
Multichannel Insights Product Product-led Growth isn’t bogus, It’s the Real Deal! Here’s a contrarian viewpoint that was posted recently. I get that there’s an enormous amount of frustration from the tech, marketing intelligentsia, and operators whenever a buzzword is overused. Everyone wants to monopolize the word. They want to capitalize on the frenzy of the new thing. But, there’s originality to the concept and that is […] Written by Roy Nallapeta March 17, 2022June 6, 2022
Marketing Sparks Product Product Led Growth is a Symphony and Not A Solo Act The myth surrounding Product-led Growth (PLG) is that it is a specialty like a solo single by an expert artist with a specific genre to offer. I want to break down that myth by saying it’s not a specialty. PLG is inspired by things such as growth hacking, yet it does more than growth. It’s […] Written by Roy Nallapeta March 7, 2022March 18, 2022
Product SaaS Email Lists of Hope In a recent post, we spoke about lists of fear and how the majority of the contacts are not monetized. We saw what wrong organization of lists could do and how they could be organized. I did write a little about building lists of hope but didn’t expand on what it meant, so here you […] Written by Roy Nallapeta March 2, 2022March 30, 2022
Marketing Sparks Product Lists of fear The foundations of SaaS companies are their customers. These customers have to come from somewhere. Wherever they come from, they start their journey in SaaS companies as contacts in a list. Yes, lists are the origin points of a customer in a SaaS business. Lists are sacrosanct entities that are worshipped and are used to […] Written by Roy Nallapeta January 11, 2022March 30, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
How Does Churn Rate Affect Your Business?and What Is Monthly vs Annual Churn Rate? If you’re in the SaaS business, you’ve likely heard the word churn—it’s a key indicator of customer satisfaction and retention. But what is the churn rate? Do you know the difference between the monthly and annual churn rate? Here we’ll explore the definition of each and understand why a churn rate is an important measure […] Written by Pooja K August 24, 2022November 16, 2022