Marketing Sparks Product Dear SaaS, traditional marketing is dead; long live contextual growth marketing Traditional Marketing is obsolete and doesn’t work for product-led growth (PLG) SaaS products. It is all about contextual growth marketing. Why is traditional marketing not relevant anymore? Most traditional marketing looks at buying as a one-time event. Traditionally software license sales were usually one-time occurrences, with the chance to renew annually and in some cases […] Written by Roy Nallapeta November 29, 2021November 29, 2021
Product The New Dawn We are excited to talk about a new direction for Glance. Beginning with SaaS email marketing, Glance will now focus on providing AI recommendations for email campaigns. We are focused on increasing email conversions and ROI of SaaS businesses through AI-graph based micro-segmentation and sequencing. Glance will help marketers deliver the right email campaign to […] Written by Glance Intelligence. June 9, 2021June 9, 2021
Product Glance on Productive AI Dear friends, Glance was recently featured on the Productive AI Podcast with Troy Angrignon. In this podcast, our CEO, Roy Nallapeta, answers some pertinent questions on the state of data analytics (for marketing). The wrong questions asked by marketers for the longest time. AI’s role in making sense of the flood of data (dashboards) that […] Written by Glance Intelligence. November 23, 2020November 23, 2020
Product Glance on Forward thinking podcast Dear friends, Glance was recently featured on the Forward-thinking Founders Podcast. Our CEO, Roy Nallapeta talks about our vision for Glance and how we intend to make marketing effective and accountable. This is a 10-minute podcast where Roy talks about the daily challenges of a marketer, which includes information overload, lack of insights, and how […] Written by Glance Intelligence. October 26, 2020October 25, 2020
Multichannel Insights Product Indiana Jones and the holy grail of marketing: Insights Insights are pretty much the holy grail of marketing. Finding the right insights at the right time could be the difference between success and failure. The textbook definition of insights is as follows – “a deep understanding of a person or thing”. Irrespective of your profession; insights mean in-depth knowledge of the domain and then […] Written by Roy Nallapeta July 21, 2020July 20, 2020
Marketing Sparks Product Tada! Welcome to the new marketing intelligence Welcome to our blog Tada! If you’re curious about the naming, here’s what the web dictionary says: Ta-da, pronounced as /täˈdä/ means an imitation of a fanfare, used typically to call attention to an impressive entrance or a dramatic announcement. “The grand entrance of curated insights from data is the Tada moment. Also, a wordplay […] Written by Glance Intelligence. July 1, 2020July 15, 2020
Glance on Forward thinking podcast Dear friends, Glance was recently featured on the Forward-thinking Founders Podcast. Our CEO, Roy Nallapeta talks about our vision for Glance and how we intend to make marketing effective and accountable. This is a 10-minute podcast where Roy talks about the daily challenges of a marketer, which includes information overload, lack of insights, and how […] Written by Glance Intelligence. October 26, 2020October 25, 2020
Pandemics: Machine Learning’s worst nightmare? Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. In this article Data Scientist Parth Agrawal explores the challenges of AI and Machine Learning and how the Pandemic has exposed some shortcomings of the same. Prologue The last […] Written by Glance Intelligence. October 5, 2020October 5, 2020
Glance on Forward thinking podcast Dear friends, Glance was recently featured on the Forward-thinking Founders Podcast. Our CEO, Roy Nallapeta talks about our vision for Glance and how we intend to make marketing effective and accountable. This is a 10-minute podcast where Roy talks about the daily challenges of a marketer, which includes information overload, lack of insights, and how […] Written by Glance Intelligence. October 26, 2020October 25, 2020
Pandemics: Machine Learning’s worst nightmare? Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. In this article Data Scientist Parth Agrawal explores the challenges of AI and Machine Learning and how the Pandemic has exposed some shortcomings of the same. Prologue The last […] Written by Glance Intelligence. October 5, 2020October 5, 2020
Future of Chatbots: Glance AI Series Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. We kick off this series with a discussion/interview on chatbots. Chatbot marketing has turned into a new lead channel. The method of enabling a bot to interact with a […] Written by Glance Intelligence. August 31, 2020August 31, 2020
