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  1. Marketing Sparks
  2. Product

How to Create Segments in ActiveCampaign?

Around 4.1 billion users use email daily! So, if you are looking to convert your contacts into high-paying customers, email marketing is the key. ActiveCampaign is a SaaS platform you can rely on for your email marketing strategy. It automates your email marketing, sales, and customer relationship management. With ActiveCampaign’s segmentation features, you can reach your customers […]
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  1. Product

Announcing Our Integration with ActiveCampaign

I am super excited to inform you that we recently launched our integration for product-led growth marketing integration on ActiveCampaign. With this integration, SaaS marketers can achieve growth goals without any engineering support or coding. More specifically, marketers can organize their audience by their growth goals and get smart email segments and relevant content recommendations […]
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  1. Product
  2. SaaS Email

Leveraging Email as a Customer Journey Tool

Attracting new customers or retaining existing ones is always a tricky task for marketers.  Understanding customer intent is the key to increasing engagement, a customer journey map can work well. It helps analyze user behavior across touchpoints and delivers a seamless experience according to customers’ online activities. But these constant communications across channels can result […]
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