Multichannel Insights

A concert hall picture representing third party data
  1. Multichannel Insights

The party is over for some, but if you’re cool the afterparty is about to begin

As Tony Stark, a.k.a., Iron Man says in his namesake movie that “the party is over, but the afterparty starts in fifteen minutes”. Interestingly, something similar is happening in the marketing domain. Here too, the party is almost over for the third-party data providers, supporters, and dependents. But those who want to stay for the […]
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Nearly empty cookie jar
  1. Multichannel Insights
  2. SaaS Email

The Cookie Jar is Empty; Email an alternate way to Entice Customers

“Cookies in the morning, cookies late at night. Cookies all day, here take another bite!” seems to be the mantra for marketers worldwide today. Cookies make the online marketing world tick. When consumers accept the cookies, they expect a delicious experience from brands, while marketers leverage the data to strategize their marketing plans and target […]
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