Data Science Multichannel Insights Introducing Intelligent Marketing Graph Connecting the dots is an eternal quest of the human condition. We all continue to find meaning by peering into our past and trying to predict the future. To quote from Steve Jobs’s famous Stanford speech “Again, you can’t connect the dots looking forward; you can only connect them looking backward.” -Steve Jobs There’s a […] Written by Roy Nallapeta December 7, 2020December 7, 2020
Multichannel Insights Bighead and $125:Building a facebook audience & why it doesn’t matter I have to start this blog with a confession; we cheated on the first 100. It doesn’t mean cheat, cheat; all we did was enroll all our friends from school, college, and work to like our page. We even asked our family and relatives to like our page. In case you’re wondering why here’s the […] Written by Roy Nallapeta August 24, 2020August 23, 2020
Multichannel Insights Stone soup and the power of cross-channel intelligence The famed parable of stone soup is a perfect example of today’s world of intelligence tools. If you need a refresher of the parable, here’s a quick primer from Wikipedia: “Stone Soup is a European folk story in which hungry strangers(monks in some stories) convince the people of a town to each share a small […] Written by Roy Nallapeta July 29, 2020July 28, 2020
Multichannel Insights Product Indiana Jones and the holy grail of marketing: Insights Insights are pretty much the holy grail of marketing. Finding the right insights at the right time could be the difference between success and failure. The textbook definition of insights is as follows – “a deep understanding of a person or thing”. Irrespective of your profession; insights mean in-depth knowledge of the domain and then […] Written by Roy Nallapeta July 21, 2020July 20, 2020
Bighead and $125:Building a facebook audience & why it doesn’t matter I have to start this blog with a confession; we cheated on the first 100. It doesn’t mean cheat, cheat; all we did was enroll all our friends from school, college, and work to like our page. We even asked our family and relatives to like our page. In case you’re wondering why here’s the […] Written by Roy Nallapeta August 24, 2020August 23, 2020
Stone soup and the power of cross-channel intelligence The famed parable of stone soup is a perfect example of today’s world of intelligence tools. If you need a refresher of the parable, here’s a quick primer from Wikipedia: “Stone Soup is a European folk story in which hungry strangers(monks in some stories) convince the people of a town to each share a small […] Written by Roy Nallapeta July 29, 2020July 28, 2020
Bighead and $125:Building a facebook audience & why it doesn’t matter I have to start this blog with a confession; we cheated on the first 100. It doesn’t mean cheat, cheat; all we did was enroll all our friends from school, college, and work to like our page. We even asked our family and relatives to like our page. In case you’re wondering why here’s the […] Written by Roy Nallapeta August 24, 2020August 23, 2020
Stone soup and the power of cross-channel intelligence The famed parable of stone soup is a perfect example of today’s world of intelligence tools. If you need a refresher of the parable, here’s a quick primer from Wikipedia: “Stone Soup is a European folk story in which hungry strangers(monks in some stories) convince the people of a town to each share a small […] Written by Roy Nallapeta July 29, 2020July 28, 2020
Indiana Jones and the holy grail of marketing: Insights Insights are pretty much the holy grail of marketing. Finding the right insights at the right time could be the difference between success and failure. The textbook definition of insights is as follows – “a deep understanding of a person or thing”. Irrespective of your profession; insights mean in-depth knowledge of the domain and then […] Written by Roy Nallapeta July 21, 2020July 20, 2020
