Data Science Marketing Sparks 50% of marketers don’t get Google Analytics and 50% pretend Yes, it is a strong statement but I stand by what I say here in my title. My statement is subjective, and here’s why: Google Analytics was supposed to be a great equalizer of a solution, but all of that vision has come to naught. Let me elaborate. Metrics Deluge Google Analytics, which initially started […] Written by Alekha July 5, 2020March 11, 2022
Marketing Sparks Product Tada! Welcome to the new marketing intelligence Welcome to our blog Tada! If you’re curious about the naming, here’s what the web dictionary says: Ta-da, pronounced as /täˈdä/, means an imitation of a fanfare, typically calls attention to an impressive entrance or a dramatic announcement. “The grand entrance of curated insights from data is the Tada moment. Also, a wordplay on data […] Written by Alekha July 1, 2020March 11, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
How Does Churn Rate Affect Your Business?and What Is Monthly vs Annual Churn Rate? If you’re in the SaaS business, you’ve likely heard the word churn—it’s a key indicator of customer satisfaction and retention. But what is the churn rate? Do you know the difference between the monthly and annual churn rate? Here we’ll explore the definition of each and understand why a churn rate is an important measure […] Written by Pooja K August 24, 2022November 16, 2022
