Marketing Sparks

Email for product-led growth
  1. Marketing Sparks
  2. Multichannel Insights

7 reasons why email is best suited for product-led growth

In recent years, people have often tended to dismiss email 📧as a marketing tool. On the contrary, we have argued before that it’s the most important medium of communication in today’s times. With the rise of the product-led growth demand mechanism, there’s a clear expectation that the product is supposed to do the selling. That is […]
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A customer paying through credit card, a representation to indicate customer actions with b2b emails
  1. Marketing Sparks
  2. SaaS Email

The “Not So Secret” Techniques of Increasing Trial Customer Rates with Contextual Segmentation

Free trials and demos on SaaS products succeed because they offer a complete experience of benefits and its value proposition without buying the product. It’s pretty standard for SaaS products to offer a ‘free trial’ option through B2B email campaigns to encourage potential sign-ups. This is a good strategy since ‘Free Trial’ or ‘Try for […]
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A banner depicting death of traditional marketing
  1. Marketing Sparks
  2. Product

Dear SaaS, Traditional Marketing is Dead; Long Live Contextual Growth Marketing

Traditional Marketing is obsolete and doesn’t work for product-led growth (PLG) SaaS products. Marketing, including AI email automation, is all about contextual growth marketing now. Why is traditional marketing not relevant anymore? Most traditional marketing looks at buying as a one-time event. Traditionally software license sales were usually one-time occurrences, with the chance to renew […]
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