Marketing Sparks The Digital Marketers’ Clock We have to recognize that digital marketers have a different time and the clock that is quite different from those of others. When we take a broad stroke look at how a digital marketer spends a typical day it could be categorized into: Reviewing performance This entails working through a maze of KPI’s and metrics […] Written by Chetan J July 9, 2020July 15, 2020
Data Science Marketing Sparks 50% of marketers don’t get Google Analytics and 50% pretend Yes, I stand by what I say here in my title. My statement is subjective, and here’s why: Google Analytics was supposed to be a great equalizer of a solution, but all of that vision has come to naught. Let me elaborate… Metrics Deluge Google Analytics, which initially started as Urchin Software Corp., is plagued […] Written by Glance Intelligence. July 5, 2020July 15, 2020
Marketing Sparks Product Tada! Welcome to the new marketing intelligence Welcome to our blog Tada! If you’re curious about the naming, here’s what the web dictionary says: Ta-da, pronounced as /täˈdä/ means an imitation of a fanfare, used typically to call attention to an impressive entrance or a dramatic announcement. “The grand entrance of curated insights from data is the Tada moment. Also, a wordplay […] Written by Glance Intelligence. July 1, 2020July 15, 2020
