Marketing Sparks

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How to Create Segments in ActiveCampaign?

Around 4.1 billion users use email daily! So, if you are looking to convert your contacts into high-paying customers, email marketing is the key. ActiveCampaign is a SaaS platform you can rely on for your email marketing strategy. It automates your email marketing, sales, and customer relationship management. With ActiveCampaign’s segmentation features, you can reach your customers […]
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  1. Marketing Sparks
  2. SaaS Email

The “Not So Secret” Techniques of Increasing Trial Customer Rates with Contextual Segmentation

Free trials and demos on SaaS products succeed because they offer a complete experience of benefits and its value proposition without buying the product. It’s pretty standard for SaaS products to offer a ‘free trial’ option through B2B email campaigns to encourage potential sign-ups. This is a good strategy since ‘Free Trial’ or ‘Try for […]
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  1. Marketing Sparks
  2. Product

Dear SaaS, Traditional Marketing is Dead; Long Live Contextual Growth Marketing

Traditional Marketing is obsolete and doesn’t work for product-led growth (PLG) SaaS products. Marketing, including AI email automation, is all about contextual growth marketing now. Why is traditional marketing not relevant anymore? Most traditional marketing looks at buying as a one-time event. Traditionally software license sales were usually one-time occurrences, with the chance to renew […]
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