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Dear SaaS, Traditional Marketing is Dead; Long Live Contextual Growth Marketing

Traditional Marketing is obsolete and doesn’t work for product-led growth (PLG) SaaS products. It is all about contextual growth marketing. Why is traditional marketing not relevant anymore? Most traditional marketing looks at buying as a one-time event. Traditionally software license sales were usually one-time occurrences, with the chance to renew annually and in some cases  […]
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