Marketing Sparks Product How to Create Segments in ActiveCampaign? Around 4.1 billion users use email daily! So, if you are looking to convert your contacts into high-paying customers, email marketing is the key. ActiveCampaign is a SaaS platform you can rely on for your email marketing strategy. It automates your email marketing, sales, and customer relationship management. With ActiveCampaign’s segmentation features, you can reach your customers […] Written by Pooja K September 20, 2022November 16, 2022
Marketing Sparks Multichannel Insights My Favorite SaaS and PLG Product is a Toothbrush! Yes, an electric toothbrush is my favorite SaaS and product-led growth (PLG) product. I am as surprised as you are. I recently came across Oral-B’s new IO series toothbrush. The toothbrush is a “smart device” with an app. I’ve been using the device recently. Here are my observations. Toothbrush pairs easily with an app. All […] Written by Roy Nallapeta June 21, 2022June 20, 2022
Marketing Sparks Multichannel Insights 7 reasons why email is best suited for product-led growth In recent years, people have often tended to dismiss email 📧as a marketing tool. On the contrary, we have argued before that it’s the most important medium of communication in today’s times. With the rise of the product-led growth demand mechanism, there’s a clear expectation that the product is supposed to do the selling. That is […] Written by Roy Nallapeta May 26, 2022June 6, 2022
Marketing Sparks SaaS Email The “Not So Secret” Techniques of Increasing Trial Customer Rates with Contextual Segmentation Free trials and demos on SaaS products succeed because they offer a complete experience of benefits and its value proposition without buying the product. It’s pretty standard for SaaS products to offer a ‘free trial’ option through B2B email campaigns to encourage potential sign-ups. This is a good strategy since ‘Free Trial’ or ‘Try for […] Written by Alekha March 9, 2022June 5, 2022
Marketing Sparks Product Product Led Growth is a Symphony and Not A Solo Act The myth surrounding Product-led Growth (PLG) is that it is a specialty like a solo single by an expert artist with a specific genre to offer. I want to break down that myth by saying it’s not a specialty. PLG is inspired by things such as growth hacking, yet it does more than growth. It’s […] Written by Roy Nallapeta March 7, 2022March 18, 2022
Marketing Sparks Product Lists of fear The foundations of SaaS companies are their customers. These customers have to come from somewhere. Wherever they come from, they start their journey in SaaS companies as contacts in a list. Yes, lists are the origin points of a customer in a SaaS business. Lists are sacrosanct entities that are worshipped and are used to […] Written by Roy Nallapeta January 11, 2022March 30, 2022
Marketing Sparks Product Dear SaaS, Traditional Marketing is Dead; Long Live Contextual Growth Marketing Traditional Marketing is obsolete and doesn’t work for product-led growth (PLG) SaaS products. Marketing, including AI email automation, is all about contextual growth marketing now. Why is traditional marketing not relevant anymore? Most traditional marketing looks at buying as a one-time event. Traditionally software license sales were usually one-time occurrences, with the chance to renew […] Written by Roy Nallapeta November 29, 2021March 30, 2022
Data Science Glance AI Series Pandemics: Machine Learning’s worst nightmare? Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. In this article, Data Scientist Parth Agrawal explores the challenges of AI and Machine Learning and how the Pandemic has exposed some shortcomings of the same. Prologue The last […] Written by Alekha October 5, 2020March 29, 2022
Glance AI Series Marketing Sparks Future of Chatbots: Glance AI Series Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. We kick off this series with a discussion/interview on chatbots. Chatbot marketing has turned into a new lead channel. The method of enabling a bot to interact with a […] Written by Alekha August 31, 2020March 18, 2022
Marketing Sparks The Digital Marketers’ Clock We have to recognize that digital marketers follow a clock that is quite different from those of others. When we take a broad stroke look at how a digital marketer spends a typical day, it could be categorized into: Reviewing performance This entails working through a maze of KPIs and metrics for organic and paid […] Written by Chetan J July 9, 2020April 21, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
How Does Churn Rate Affect Your Business?and What Is Monthly vs Annual Churn Rate? If you’re in the SaaS business, you’ve likely heard the word churn—it’s a key indicator of customer satisfaction and retention. But what is the churn rate? Do you know the difference between the monthly and annual churn rate? Here we’ll explore the definition of each and understand why a churn rate is an important measure […] Written by Pooja K August 24, 2022November 16, 2022