Marketing Sparks Multichannel Insights My Favorite SaaS and PLG Product is a Toothbrush! Yes, an electric toothbrush is my favorite SaaS and product-led growth (PLG) product. I am as surprised as you are. I recently came across Oral-B’s new IO series toothbrush. The toothbrush is a “smart device” with an app. I’ve been using the device recently. Here are my observations. Toothbrush pairs easily with an app. All […] Written by Roy Nallapeta June 21, 2022June 20, 2022
Marketing Sparks Multichannel Insights 7 reasons why email is best suited for product-led growth In recent years, people have often tended to dismiss email 📧as a marketing tool. On the contrary, we have argued before that it’s the most important medium of communication in today’s times. With the rise of the product-led growth demand mechanism, there’s a clear expectation that the product is supposed to do the selling. That is […] Written by Roy Nallapeta May 26, 2022June 6, 2022
Marketing Sparks SaaS Email The “Not So Secret” Techniques of Increasing Trial Customer Rates with Contextual Segmentation Free trials and demos on SaaS products succeed because they offer a complete experience of benefits and its value proposition without buying the product. It’s pretty standard for SaaS products to offer a ‘free trial’ option through B2B email campaigns to encourage potential sign-ups. This is a good strategy since ‘Free Trial’ or ‘Try for […] Written by Alekha March 9, 2022June 5, 2022
Marketing Sparks Product Product Led Growth is a Symphony and Not A Solo Act The myth surrounding Product-led Growth (PLG) is that it is a specialty like a solo single by an expert artist with a specific genre to offer. I want to break down that myth by saying it’s not a specialty. PLG is inspired by things such as growth hacking, yet it does more than growth. It’s […] Written by Roy Nallapeta March 7, 2022March 18, 2022
Marketing Sparks Product Lists of fear The foundations of SaaS companies are their customers. These customers have to come from somewhere. Wherever they come from, they start their journey in SaaS companies as contacts in a list. Yes, lists are the origin points of a customer in a SaaS business. Lists are sacrosanct entities that are worshipped and are used to […] Written by Roy Nallapeta January 11, 2022March 30, 2022
Marketing Sparks Product Dear SaaS, Traditional Marketing is Dead; Long Live Contextual Growth Marketing Traditional Marketing is obsolete and doesn’t work for product-led growth (PLG) SaaS products. Marketing, including AI email automation, is all about contextual growth marketing now. Why is traditional marketing not relevant anymore? Most traditional marketing looks at buying as a one-time event. Traditionally software license sales were usually one-time occurrences, with the chance to renew […] Written by Roy Nallapeta November 29, 2021March 30, 2022
Data Science Glance AI Series Pandemics: Machine Learning’s worst nightmare? Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. In this article, Data Scientist Parth Agrawal explores the challenges of AI and Machine Learning and how the Pandemic has exposed some shortcomings of the same. Prologue The last […] Written by Alekha October 5, 2020March 29, 2022
Glance AI Series Marketing Sparks Future of Chatbots: Glance AI Series Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. We kick off this series with a discussion/interview on chatbots. Chatbot marketing has turned into a new lead channel. The method of enabling a bot to interact with a […] Written by Alekha August 31, 2020March 18, 2022
Marketing Sparks The Digital Marketers’ Clock We have to recognize that digital marketers follow a clock that is quite different from those of others. When we take a broad stroke look at how a digital marketer spends a typical day, it could be categorized into: Reviewing performance This entails working through a maze of KPIs and metrics for organic and paid […] Written by Chetan J July 9, 2020April 21, 2022
Data Science Marketing Sparks 50% of marketers don’t get Google Analytics and 50% pretend Yes, it is a strong statement but I stand by what I say here in my title. My statement is subjective, and here’s why: Google Analytics was supposed to be a great equalizer of a solution, but all of that vision has come to naught. Let me elaborate. Metrics Deluge Google Analytics, which initially started […] Written by Alekha July 5, 2020March 11, 2022
Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Alekha June 7, 2022June 7, 2022
Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Alekha June 7, 2022June 7, 2022
The Coin Flip: Why DevOps Fits into Product-led Growth In the last post, we discussed how marketing could adopt a DevOps approach to scale up their efforts. The idea is pretty simple – develop, deploy, iterate, analyze, and update. The prime focus of the DevOps team is to scale faster without compromising on the features and abilities. Further, they aim for large-scale distribution, onboarding […] Written by Alekha May 31, 2022June 5, 2022