Data Science Multichannel Insights Introducing Intelligent Marketing Graph Connecting the dots is an eternal quest of the human condition. We all continue to find meaning by peering into our past and trying to predict the future. To quote from Steve Jobs’s famous Stanford speech “Again, you can’t connect the dots looking forward; you can only connect them looking backward.” -Steve Jobs There’s a […] Written by Roy Nallapeta December 7, 2020March 18, 2022
Data Science Glance AI Series Pandemics: Machine Learning’s worst nightmare? Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. In this article, Data Scientist Parth Agrawal explores the challenges of AI and Machine Learning and how the Pandemic has exposed some shortcomings of the same. Prologue The last […] Written by Alekha October 5, 2020March 29, 2022
Data Science Marketing Sparks 50% of marketers don’t get Google Analytics and 50% pretend Yes, it is a strong statement but I stand by what I say here in my title. My statement is subjective, and here’s why: Google Analytics was supposed to be a great equalizer of a solution, but all of that vision has come to naught. Let me elaborate. Metrics Deluge Google Analytics, which initially started […] Written by Alekha July 5, 2020March 11, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Pooja K August 30, 2022November 16, 2022
How Does Churn Rate Affect Your Business?and What Is Monthly vs Annual Churn Rate? If you’re in the SaaS business, you’ve likely heard the word churn—it’s a key indicator of customer satisfaction and retention. But what is the churn rate? Do you know the difference between the monthly and annual churn rate? Here we’ll explore the definition of each and understand why a churn rate is an important measure […] Written by Pooja K August 24, 2022November 16, 2022
