Author: Alekha

Nearly empty cookie jar
  1. Multichannel Insights
  2. SaaS Email

The Cookie Jar is Empty; Email an alternate way to Entice Customers

“Cookies in the morning, cookies late at night. Cookies all day, here take another bite!” seems to be the mantra for marketers worldwide today. Cookies make the online marketing world tick. When consumers accept the cookies, they expect a delicious experience from brands, while marketers leverage the data to strategize their marketing plans and target […]
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hill station representing customer journey tool
  1. Product
  2. SaaS Email

Leveraging Email as a Customer Journey Tool

Attracting new customers or retaining existing ones is always a tricky task for marketers.  Understanding customer intent is the key to increasing engagement, a customer journey map can work well. It helps analyze user behavior across touchpoints and delivers a seamless experience according to customers’ online activities. But these constant communications across channels can result […]
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A customer paying through credit card, a representation to indicate customer actions with b2b emails
  1. Marketing Sparks
  2. SaaS Email

The “Not So Secret” Techniques of Increasing Trial Customer Rates with Contextual Segmentation

Free trials and demos on SaaS products succeed because they offer a complete experience of benefits and its value proposition without buying the product. It’s pretty standard for SaaS products to offer a ‘free trial’ option through B2B email campaigns to encourage potential sign-ups. This is a good strategy since ‘Free Trial’ or ‘Try for […]
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