Author: Alekha

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  1. Multichannel Insights

Can Marketing Adopt a DevOps Approach to Innovation?

A marketer’s role in any product-led growth company is simple: increase conversions and product adoption. How should marketers accomplish the task? Simple – by understanding the intent of the subscribers and visitors and motivating them to complete the checkout process. The last few blogs have published repeated suggestions on improving customer intent and motivation using […]
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  1. Multichannel Insights

Truth is stranger than fiction: Using product led content to map purchase journey

Change is the only constant. The B2B SaaS product marketing domain has also seen a massive transformation over the last decade. Naturally, it becomes hard for marketers to track how even the B2B buyers’ journey is also changing simultaneously. Although digital technologies and associated strategies help marketers gauge the buyers’ interest, behavior, and sometimes even […]
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