Author: Roy Nallapeta

A banner depicting death of traditional marketing
  1. Marketing Sparks
  2. Product

Dear SaaS, Traditional Marketing is Dead; Long Live Contextual Growth Marketing

Traditional Marketing is obsolete and doesn’t work for product-led growth (PLG) SaaS products. Marketing, including AI email automation, is all about contextual growth marketing now. Why is traditional marketing not relevant anymore? Most traditional marketing looks at buying as a one-time event. Traditionally software license sales were usually one-time occurrences, with the chance to renew […]
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