Author: Pooja K

A wave indicating churn
  1. Multichannel Insights

Is Your SaaS Report Showing You Indicators of Customer Churn?

Customer churn is a business’s worst nightmare. First, you lose your customers, then your revenue. An increasing number of churning customers indicates that you are not satisfying your customers—maintaining product quality or providing efficient customer service. Make sure you calculate your customer churn so that if you are losing customers, you correct the problems immediately. In […]
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  1. Marketing Sparks
  2. Product

How to Create Segments in ActiveCampaign?

Around 4.1 billion users use email daily! So, if you are looking to convert your contacts into high-paying customers, email marketing is the key. ActiveCampaign is a SaaS platform you can rely on for your email marketing strategy. It automates your email marketing, sales, and customer relationship management. With ActiveCampaign’s segmentation features, you can reach your customers […]
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