Multichannel Insights Level up Your SaaS Game with a Conversion from Freemium to Premium You’ve checked into hotel rooms and stocked up on complimentary shampoo. You’ve waited hours in line to get freebies for winning some random game. Free gifts probably surprise and please you. And you’re curious about what value comes with it. But, do you ever stop and think about why companies and brands give out things […] Written by Alekha August 9, 2022August 9, 2022
Multichannel Insights The Hands-Down Best Guide to the Saas Free Trial Email Sequence (+ Examples) The success of your SaaS business lies in acquiring paid customers. Your ideal paid customer is already among your free trial users. You just need to identify them and get them on board. That’s where the SaaS free trial email sequence comes into the picture. It’s the foundation of your SaaS email marketing. What is […] Written by Alekha August 2, 2022July 31, 2022
Multichannel Insights How to optimize your visitor-to-trial conversion rate? Your business is out in the world. You’ve put years of hard work into it. Congratulations! Now make all that hard work pay off. Make sure you are offering your services to the right customers. We mean lots of right customers. This will build your brand’s reputation, and, even better, it will boost your net […] Written by Alekha July 26, 2022July 26, 2022
Multichannel Insights Interview: Role Of Content Marketing In SaaS We recently sat down and had a conversation with the content marketing manager at Kixie about his company and what it means to be in the world of content marketing. Jasper Benson-Sulzer was excited to tell us about this role at Kixie and the many things that inspire the content that he creates. Here are […] Written by Alekha July 6, 2022July 6, 2022
Marketing Sparks Multichannel Insights My Favorite SaaS and PLG Product is a Toothbrush! Yes, an electric toothbrush is my favorite SaaS and product-led growth (PLG) product. I am as surprised as you are. I recently came across Oral-B’s new IO series toothbrush. The toothbrush is a “smart device” with an app. I’ve been using the device recently. Here are my observations. Toothbrush pairs easily with an app. All […] Written by Roy Nallapeta June 21, 2022June 20, 2022
Multichannel Insights Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Multichannel Insights Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Alekha June 7, 2022June 7, 2022
Multichannel Insights The Coin Flip: Why DevOps Fits into Product-led Growth In the last post, we discussed how marketing could adopt a DevOps approach to scale up their efforts. The idea is pretty simple – develop, deploy, iterate, analyze, and update. The prime focus of the DevOps team is to scale faster without compromising on the features and abilities. Further, they aim for large-scale distribution, onboarding […] Written by Alekha May 31, 2022June 5, 2022
Multichannel Insights SaaS and the rise of no code tools Mentza Session: SaaS and the rise of no code tools -> Listen to the recording here. Rohit: Hosting the session SaaS, PLG in the New World order. We have two speakers with us, Bala and Anirudh. Can you guys hear me? Anirudh: Yes. Hello everyone. Rohit: Yeah looking outdent Bala: Hey everyone Bala here. Rohit: […] Written by Alekha May 27, 2022May 25, 2022
Marketing Sparks Multichannel Insights 7 reasons why email is best suited for product-led growth In recent years, people have often tended to dismiss email 📧as a marketing tool. On the contrary, we have argued before that it’s the most important medium of communication in today’s times. With the rise of the product-led growth demand mechanism, there’s a clear expectation that the product is supposed to do the selling. That is […] Written by Roy Nallapeta May 26, 2022June 6, 2022
Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Alekha June 7, 2022June 7, 2022
Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Alekha June 7, 2022June 7, 2022
The Coin Flip: Why DevOps Fits into Product-led Growth In the last post, we discussed how marketing could adopt a DevOps approach to scale up their efforts. The idea is pretty simple – develop, deploy, iterate, analyze, and update. The prime focus of the DevOps team is to scale faster without compromising on the features and abilities. Further, they aim for large-scale distribution, onboarding […] Written by Alekha May 31, 2022June 5, 2022
