Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
My Favorite SaaS and PLG Product is a Toothbrush! Yes, an electric toothbrush is my favorite SaaS and product-led growth (PLG) product. I am as surprised as you are. I recently came across Oral-B’s new IO series toothbrush. The toothbrush is a “smart device” with an app. I’ve been using the device recently. Here are my observations. Toothbrush pairs easily with an app. All […] Written by Roy Nallapeta June 21, 2022June 20, 2022
Marketing Sparks Multichannel Insights My Favorite SaaS and PLG Product is a Toothbrush! Yes, an electric toothbrush is my favorite SaaS and product-led growth (PLG) product. I am as surprised as you are. I recently came across Oral-B’s new IO series toothbrush. The toothbrush is a “smart device” with an app. I’ve been using the device recently. Here are my observations. Toothbrush pairs easily with an app. All […] Written by Roy Nallapeta June 21, 2022June 20, 2022
Multichannel Insights Build principles for PLG- Part 2 ( Live Audio Discussion) Mentza Session: Build Principles for PLG – Part 2 – Listen to the original recording here. Rohit Nallapeta: Hi good morning and good evening. For the people everywhere. Hi Anurag, how are you? Anurag Vaish: Hey, Rohit, how are you? good to hear you. Rohit Nallapeta: I’m good, I was just wondering if we should […] Written by Roy Nallapeta June 10, 2022June 10, 2022
Multichannel Insights Can SaaS Use Product-led Growth to Reduce CAC? When it comes to SaaS-based businesses, the definition of growth mostly follows the divine trinity – acquisition, retention, and churn. While a “good” product can result in higher acquisition, retention and churn depend on the user experience after they are onboarded. It also depends on a lot of other factors, including continued product value, experience, […] Written by Glance Intelligence. June 7, 2022June 7, 2022
Multichannel Insights The Coin Flip: Why DevOps Fits into Product-led Growth In the last post, we discussed how marketing could adopt a DevOps approach to scale up their efforts. The idea is pretty simple – develop, deploy, iterate, analyze, and update. The prime focus of the DevOps team is to scale faster without compromising on the features and abilities. Further, they aim for large-scale distribution, onboarding […] Written by Glance Intelligence. May 31, 2022June 5, 2022
Multichannel Insights SaaS and the rise of no code tools Mentza Session: SaaS and the rise of no code tools -> Listen to the recording here. Rohit: Hosting the session SaaS, PLG in the New World order. We have two speakers with us, Bala and Anirudh. Can you guys hear me? Anirudh: Yes. Hello everyone. Rohit: Yeah looking outdent Bala: Hey everyone Bala here. Rohit: […] Written by Glance Intelligence. May 27, 2022May 25, 2022
Marketing Sparks Multichannel Insights 7 reasons why email is best suited for product-led growth In recent years, people have often tended to dismiss email 📧as a marketing tool. On the contrary, we have argued before that it’s the most important medium of communication in today’s times. With the rise of the product-led growth demand mechanism, there’s a clear expectation that the product is supposed to do the selling. That is […] Written by Roy Nallapeta May 26, 2022June 6, 2022
Multichannel Insights Can Marketing Adopt a DevOps Approach to Innovation? A marketer’s role in any product-led growth company is simple: increase conversions and product adoption. How should marketers accomplish the task? Simple – by understanding the intent of the subscribers and visitors and motivating them to complete the checkout process. The last few blogs have published repeated suggestions on improving customer intent and motivation using […] Written by Glance Intelligence. May 24, 2022May 25, 2022
Multichannel Insights Truth is stranger than fiction: Using product led content to map purchase journey Change is the only constant. The B2B SaaS product marketing domain has also seen a massive transformation over the last decade. Naturally, it becomes hard for marketers to track how even the B2B buyers’ journey is also changing simultaneously. Although digital technologies and associated strategies help marketers gauge the buyers’ interest, behavior, and sometimes even […] Written by Glance Intelligence. May 17, 2022June 5, 2022
Multichannel Insights The Anatomy of Content in Product-led Growth (PLG) World The Godfather of marketing, Seth Godin, has said that content marketing is the only marketing left. While marketers primarily focus on various marketing and ad campaigns, the role of content seems diminished. However, content marketing plays a vital role in improving the customer journey. It helps in educating them about the product and the brand […] Written by Glance Intelligence. May 10, 2022May 12, 2022
Multichannel Insights Is Product The Hero of Your SaaS Story? One of the world’s most famous personalities, Elon Musk, once said, “Brand is just a perception, and perception will match reality over time.” And the easiest way to be close to the reality in the SaaS landscape, especially in a product-led growth marketing scenario, is to trust the product to bring in customers rather than […] Written by Glance Intelligence. May 3, 2022May 4, 2022
