The Anatomy of Content in Product-led Growth (PLG) World The Godfather of marketing, Seth Godin, has said that content marketing is the only marketing left. While marketers primarily focus on various marketing and ad campaigns, the role of content seems diminished. However, content marketing plays a vital role in improving the customer journey. It helps in educating them about the product and the brand […] Written by Glance Intelligence. May 10, 2022May 12, 2022
Truth is stranger than fiction: Using product-led content to map purchase journey Change is the only constant. The B2B SaaS product marketing domain has also seen a massive transformation over the last decade. Naturally, it becomes hard for marketers to track how even the B2B buyers’ journey is also changing simultaneously. Although digital technologies and associated strategies help marketers gauge the buyers’ interest, behavior, and sometimes even […] Written by Glance Intelligence. May 17, 2022May 17, 2022
Multichannel Insights Truth is stranger than fiction: Using product-led content to map purchase journey Change is the only constant. The B2B SaaS product marketing domain has also seen a massive transformation over the last decade. Naturally, it becomes hard for marketers to track how even the B2B buyers’ journey is also changing simultaneously. Although digital technologies and associated strategies help marketers gauge the buyers’ interest, behavior, and sometimes even […] Written by Glance Intelligence. May 17, 2022May 17, 2022
Multichannel Insights The Anatomy of Content in Product-led Growth (PLG) World The Godfather of marketing, Seth Godin, has said that content marketing is the only marketing left. While marketers primarily focus on various marketing and ad campaigns, the role of content seems diminished. However, content marketing plays a vital role in improving the customer journey. It helps in educating them about the product and the brand […] Written by Glance Intelligence. May 10, 2022May 12, 2022
Multichannel Insights Is Product The Hero of Your SaaS Story? One of the world’s most famous personalities, Elon Musk, once said, “Brand is just a perception, and perception will match reality over time.” And the easiest way to be close to the reality in the SaaS landscape, especially in a product-led growth marketing scenario, is to trust the product to bring in customers rather than […] Written by Glance Intelligence. May 3, 2022May 4, 2022
Multichannel Insights Are You Listening to Your Customer’s Motivation? It’s important to acknowledge that conversion is a complex problem for any SaaS business, as is evident by the data presented here in this benchmark report. You can attract your audience through interest matching. You can get them to try something new for free, for a bit. However, the path to conversion or becoming paid […] Written by Roy Nallapeta April 28, 2022May 3, 2022
Multichannel Insights The Path to B2B Conversion: Intent to Motivation Using Contextual Marketing In the 2002 movie Minority Report, when John Anderton, portrayed by Tom Cruise, went inside a mall, he was greeted by the AI interface that announced and recommended product after product, to the dismay of the character. Marketers can well relate to this since they resemble how programmatic ads work in today’s world. Marketers today […] Written by Glance Intelligence. April 26, 2022April 26, 2022
Multichannel Insights SaaS, PLG and New World Order – Leveraging Data Science in SaaS and PLG world Mentza Session: Leveraging Data Science in SaaS and PLG world -> Listen to the recording here. Rohit: This is Rohit Nallapeta. I’m here to talk about SaaS, PLG in the New World order. I’d like to get Satish Patil, a data scientist, and an entrepreneur, to talk about this whole session. Okay, folks, let’s get […] Written by Glance Intelligence. April 22, 2022April 22, 2022
Multichannel Insights Customer Intent vs Interest- Conflicts in Everyday Marketing William Bernbach, a pioneer in the American advertising industry, said, “You cannot sell a man who isn’t listening.” It is one of the fundamental criteria that defines a marketer’s strategy while designing a campaign. The degree of success is usually determined by its ability to engage the customers and eventually convert them. Marketers use various […] Written by Glance Intelligence. April 19, 2022May 10, 2022
Multichannel Insights The party is over for some, but if you’re cool the afterparty is about to begin As Tony Stark, a.k.a., Iron Man says in his namesake movie that “the party is over, but the afterparty starts in fifteen minutes”. Interestingly, something similar is happening in the marketing domain. Here too, the party is almost over for the third-party data providers, supporters, and dependents. But those who want to stay for the […] Written by Roy Nallapeta April 12, 2022April 12, 2022
Multichannel Insights SaaS, PLG and New World Order, Buy or Build the PLG Stack? Mentza Session: Buy or build the PLG tools? -> Listen to the recording here. Uday: Hey hi Rohit! Rohit: Hey Uday. How are you? Thanks, guys, for joining. I think a lot of people are here. Just to recap, this whole conversation is about, to build or buy? This I think is an eternal question […] Written by Glance Intelligence. April 8, 2022April 8, 2022
Multichannel Insights SaaS Email Using Contextual communication to overcome the Stockholm Syndrome in Marketing Today, Malcolm Muggeridge, a famous British journalist and satirist has said that “History will see advertising as one of the real evil things of our time. It stimulates people constantly to want something or the other”. It is understandable that the quote might not hold entirely true for the SaaS landscape. However, it does speak […] Written by Glance Intelligence. April 5, 2022May 3, 2022
