Introducing Intelligent Marketing Graph Connecting the dots is an eternal quest of the human condition. We all continue to find meaning by peering into our past and trying to predict the future. To quote from Steve Jobs’s famous Stanford speech “Again, you can’t connect the dots looking forward; you can only connect them looking backward.” -Steve Jobs There’s a […] Written by Roy Nallapeta December 7, 2020December 7, 2020
CTOR – Middle child of email metrics CTOR: The Middle Child of Email Metrics Middle child syndrome is the belief that middle children are excluded, ignored, or even outright neglected because of their order of birth between their siblings. If this analogy was to be carried out in the world of email marketing, it would be the metric of CTOR. CTOR is […] Written by Roy Nallapeta April 20, 2021April 20, 2021
Multichannel Insights CTOR – Middle child of email metrics CTOR: The Middle Child of Email Metrics Middle child syndrome is the belief that middle children are excluded, ignored, or even outright neglected because of their order of birth between their siblings. If this analogy was to be carried out in the world of email marketing, it would be the metric of CTOR. CTOR is […] Written by Roy Nallapeta April 20, 2021April 20, 2021
Data Science Multichannel Insights Introducing Intelligent Marketing Graph Connecting the dots is an eternal quest of the human condition. We all continue to find meaning by peering into our past and trying to predict the future. To quote from Steve Jobs’s famous Stanford speech “Again, you can’t connect the dots looking forward; you can only connect them looking backward.” -Steve Jobs There’s a […] Written by Roy Nallapeta December 7, 2020December 7, 2020
Product Glance on Productive AI Dear friends, Glance was recently featured on the Productive AI Podcast with Troy Angrignon. In this podcast, our CEO, Roy Nallapeta, answers some pertinent questions on the state of data analytics (for marketing). The wrong questions asked by marketers for the longest time. AI’s role in making sense of the flood of data (dashboards) that […] Written by Glance Intelligence. November 23, 2020November 23, 2020
Product Glance on Forward thinking podcast Dear friends, Glance was recently featured on the Forward-thinking Founders Podcast. Our CEO, Roy Nallapeta talks about our vision for Glance and how we intend to make marketing effective and accountable. This is a 10-minute podcast where Roy talks about the daily challenges of a marketer, which includes information overload, lack of insights, and how […] Written by Glance Intelligence. October 26, 2020October 25, 2020
Data Science Glance AI Series Pandemics: Machine Learning’s worst nightmare? Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. In this article Data Scientist Parth Agrawal explores the challenges of AI and Machine Learning and how the Pandemic has exposed some shortcomings of the same. Prologue The last […] Written by Glance Intelligence. October 5, 2020October 5, 2020
Glance AI Series Marketing Sparks Future of Chatbots: Glance AI Series Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. We kick off this series with a discussion/interview on chatbots. Chatbot marketing has turned into a new lead channel. The method of enabling a bot to interact with a […] Written by Glance Intelligence. August 31, 2020August 31, 2020
Multichannel Insights Bighead and $125:Building a facebook audience & why it doesn’t matter I have to start this blog with a confession; we cheated on the first 100. It doesn’t mean cheat, cheat; all we did was enroll all our friends from school, college, and work to like our page. We even asked our family and relatives to like our page. In case you’re wondering why here’s the […] Written by Roy Nallapeta August 24, 2020August 23, 2020
Multichannel Insights Stone soup and the power of cross-channel intelligence The famed parable of stone soup is a perfect example of today’s world of intelligence tools. If you need a refresher of the parable, here’s a quick primer from Wikipedia: “Stone Soup is a European folk story in which hungry strangers(monks in some stories) convince the people of a town to each share a small […] Written by Roy Nallapeta July 29, 2020July 28, 2020
Multichannel Insights Product Indiana Jones and the holy grail of marketing: Insights Insights are pretty much the holy grail of marketing. Finding the right insights at the right time could be the difference between success and failure. The textbook definition of insights is as follows – “a deep understanding of a person or thing”. Irrespective of your profession; insights mean in-depth knowledge of the domain and then […] Written by Roy Nallapeta July 21, 2020July 20, 2020
Marketing Sparks The Digital Marketers’ Clock We have to recognize that digital marketers have a different time and the clock that is quite different from those of others. When we take a broad stroke look at how a digital marketer spends a typical day it could be categorized into: Reviewing performance This entails working through a maze of KPI’s and metrics […] Written by Chetan J July 9, 2020July 15, 2020
