How to Glance; SaaS Segmentation and Growth Redefined If you are a growth marketer, you know where the goalpost is. You are here to make sure your prospects become high-value customers. Your marketing program may focus on stages, goals, funnels, or some other construct. You might be reaching out to contacts warm or cold. You are always looking for those users who want […] Written by Chetan J September 21, 2022September 21, 2022
Glance now offers Apollo.io integration! We are delighted to announce Glance, Inc.’s integration with Apollo.io! If you are using Apollo.io for your B2B sales intelligence and engagement, you are aiming your sales efforts toward a database with over 250 million potential contacts. This industry-leading tool provides rich, highly accurate data to find leads, research prospects, and build lists. Our integration […] Written by Alekha September 28, 2022September 28, 2022
Multichannel Insights Glance now offers Apollo.io integration! We are delighted to announce Glance, Inc.’s integration with Apollo.io! If you are using Apollo.io for your B2B sales intelligence and engagement, you are aiming your sales efforts toward a database with over 250 million potential contacts. This industry-leading tool provides rich, highly accurate data to find leads, research prospects, and build lists. Our integration […] Written by Alekha September 28, 2022September 28, 2022
Multichannel Insights Product How to Glance; SaaS Segmentation and Growth Redefined If you are a growth marketer, you know where the goalpost is. You are here to make sure your prospects become high-value customers. Your marketing program may focus on stages, goals, funnels, or some other construct. You might be reaching out to contacts warm or cold. You are always looking for those users who want […] Written by Chetan J September 21, 2022September 21, 2022
Marketing Sparks Product How to Create Segments in ActiveCampaign? Around 4.1 billion users use email daily! So, if you are looking to convert your contacts into high-paying customers, email marketing is the key. ActiveCampaign is a SaaS platform you can rely on for your email marketing strategy. It automates your email marketing, sales, and customer relationship management. With ActiveCampaign’s segmentation features, you can reach your customers […] Written by Alekha September 20, 2022September 19, 2022
Multichannel Insights Glance Integration with Stripe is LIVE! We are excited to announce yet another addition to our integrations. Integration with Stripe is here, and it brings real-time payment data to your customer segmentation. Why is payment data important? It tells you your customer’s intention to pay. For example, a customer who provides payment information in exchange for a free trial is more […] Written by Alekha September 9, 2022September 8, 2022
Multichannel Insights Must-Try Tools for Customer Segmentation in 2022 If you want to get the most out of your customer segmentation strategy, you need to use the right tools. Here, we will share with you the best customer segmentation tools in 2022. These tools (especially, the sixth tool!) will advance your customer segmentation process and give you a unique perspective on your existing customers. […] Written by Alekha August 30, 2022August 29, 2022
Multichannel Insights How Does Churn Rate Affect Your Business?and What Is Monthly vs Annual Churn Rate? If you’re in the SaaS business, you’ve likely heard the word churn—it’s a key indicator of customer satisfaction and retention. But what is the churn rate? Do you know the difference between the monthly and annual churn rate? Here we’ll explore the definition of each and understand why a churn rate is an important measure […] Written by Alekha August 24, 2022August 24, 2022
Product SaaS Email Cracking the Code of Customer Success through SaaS Customer Segmentation Launching your SaaS business is one thing. Scaling it up is another. If you are a small business with fewer than 100 customers, it is simple to analyze what your customer expects from your product by looking at the user behavior. But when your user base grows, your task becomes more complex. What strategy will […] Written by Alekha August 17, 2022August 17, 2022
Multichannel Insights Level up Your SaaS Game with a Conversion from Freemium to Premium You’ve checked into hotel rooms and stocked up on complimentary shampoo. You’ve waited hours in line to get freebies for winning some random game. Free gifts probably surprise and please you. And you’re curious about what value comes with it. But, do you ever stop and think about why companies and brands give out things […] Written by Alekha August 9, 2022August 9, 2022
Multichannel Insights The Hands-Down Best Guide to the Saas Free Trial Email Sequence (+ Examples) The success of your SaaS business lies in acquiring paid customers. Your ideal paid customer is already among your free trial users. You just need to identify them and get them on board. That’s where the SaaS free trial email sequence comes into the picture. It’s the foundation of your SaaS email marketing. What is […] Written by Alekha August 2, 2022July 31, 2022
Multichannel Insights How to optimize your visitor-to-trial conversion rate? Your business is out in the world. You’ve put years of hard work into it. Congratulations! Now make all that hard work pay off. Make sure you are offering your services to the right customers. We mean lots of right customers. This will build your brand’s reputation, and, even better, it will boost your net […] Written by Alekha July 26, 2022July 26, 2022
