1. Multichannel Insights
Change is the only constant. The B2B SaaS product marketing domain has also seen a massive transformation over the last decade. Naturally, it becomes hard for marketers to track how even the B2B buyers’ journey is also changing simultaneously. Although digital technologies and associated strategies help marketers gauge the buyers’ interest, behavior, and sometimes even […]
  1. Multichannel Insights
In the 2002 movie Minority Report, when John Anderton, portrayed by Tom Cruise, went inside a mall, he was greeted by the AI interface that announced and recommended product after product, to the dismay of the character. Marketers can well relate to this since they resemble how programmatic ads work in today’s world. Marketers today […]
  1. Multichannel Insights
William Bernbach, a pioneer in the American advertising industry, said, “You cannot sell a man who isn’t listening.” It is one of the fundamental criteria that defines a marketer’s strategy while designing a campaign. The degree of success is usually determined by its ability to engage the customers and eventually convert them. Marketers use various […]
  1. Multichannel Insights
As Tony Stark, a.k.a., Iron Man says in his namesake movie that “the party is over, but the afterparty starts in fifteen minutes”. Interestingly, something similar is happening in the marketing domain. Here too, the party is almost over for the third-party data providers, supporters, and dependents. But those who want to stay for the […]
  1. Multichannel Insights
  2. SaaS Email
Today, Malcolm Muggeridge, a famous British journalist and satirist has said that “History will see advertising as one of the real evil things of our time. It stimulates people constantly to want something or the other”. It is understandable that the quote might not hold entirely true for the SaaS landscape. However, it does speak […]

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