If-else Loop Nightmares of Marketers and How Behavioral Segments are the Saviors If you’re an email marketer you already know the problem of email marketing in SaaS. Most of it stems from your list. Here are some common problems with the lists Too many lists or unorganized lists Too many or too few emails in a single list Lists lack contexts or meaning This being the problem […] Written by Roy Nallapeta December 6, 2021December 7, 2021
Lists of fear The foundations of SaaS companies are their customers. These customers have to come from somewhere, wherever they come from they start their journey in SaaS companies as contacts in a list. Yes, lists are the origin points of a customer in a SaaS business. Lists are sacrosanct entities that are worshipped and are used to […] Written by Roy Nallapeta January 11, 2022January 12, 2022
Marketing Sparks Product Lists of fear The foundations of SaaS companies are their customers. These customers have to come from somewhere, wherever they come from they start their journey in SaaS companies as contacts in a list. Yes, lists are the origin points of a customer in a SaaS business. Lists are sacrosanct entities that are worshipped and are used to […] Written by Roy Nallapeta January 11, 2022January 12, 2022
Product If-else Loop Nightmares of Marketers and How Behavioral Segments are the Saviors If you’re an email marketer you already know the problem of email marketing in SaaS. Most of it stems from your list. Here are some common problems with the lists Too many lists or unorganized lists Too many or too few emails in a single list Lists lack contexts or meaning This being the problem […] Written by Roy Nallapeta December 6, 2021December 7, 2021
Marketing Sparks Product Dear SaaS, Traditional Marketing is Dead; Long Live Contextual Growth Marketing Traditional Marketing is obsolete and doesn’t work for product-led growth (PLG) SaaS products. It is all about contextual growth marketing. Why is traditional marketing not relevant anymore? Most traditional marketing looks at buying as a one-time event. Traditionally software license sales were usually one-time occurrences, with the chance to renew annually and in some cases […] Written by Roy Nallapeta November 29, 2021December 13, 2021
Product The New Dawn We are excited to talk about a new direction for Glance. Beginning with SaaS email marketing, Glance will now focus on providing AI recommendations for email campaigns. We are focused on increasing email conversions and ROI of SaaS businesses through AI-graph based micro-segmentation and sequencing. Glance will help marketers deliver the right email campaign to […] Written by Glance Intelligence. June 9, 2021June 9, 2021
Multichannel Insights CTOR – Middle child of email metrics CTOR: The Middle Child of Email Metrics Middle child syndrome is the belief that middle children are excluded, ignored, or even outright neglected because of their order of birth between their siblings. If this analogy was to be carried out in the world of email marketing, it would be the metric of CTOR. CTOR is […] Written by Roy Nallapeta April 20, 2021April 20, 2021
Data Science Multichannel Insights Introducing Intelligent Marketing Graph Connecting the dots is an eternal quest of the human condition. We all continue to find meaning by peering into our past and trying to predict the future. To quote from Steve Jobs’s famous Stanford speech “Again, you can’t connect the dots looking forward; you can only connect them looking backward.” -Steve Jobs There’s a […] Written by Roy Nallapeta December 7, 2020June 7, 2021
Product Glance on Productive AI Dear friends, Glance was recently featured on the Productive AI Podcast with Troy Angrignon. In this podcast, our CEO, Roy Nallapeta, answers some pertinent questions on the state of data analytics (for marketing). The wrong questions asked by marketers for the longest time. AI’s role in making sense of the flood of data (dashboards) that […] Written by Glance Intelligence. November 23, 2020November 23, 2020
Product Glance on Forward thinking podcast Dear friends, Glance was recently featured on the Forward-thinking Founders Podcast. Our CEO, Roy Nallapeta talks about our vision for Glance and how we intend to make marketing effective and accountable. This is a 10-minute podcast where Roy talks about the daily challenges of a marketer, which includes information overload, lack of insights, and how […] Written by Glance Intelligence. October 26, 2020October 25, 2020
Data Science Glance AI Series Pandemics: Machine Learning’s worst nightmare? Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. In this article Data Scientist Parth Agrawal explores the challenges of AI and Machine Learning and how the Pandemic has exposed some shortcomings of the same. Prologue The last […] Written by Glance Intelligence. October 5, 2020October 5, 2020
Glance AI Series Marketing Sparks Future of Chatbots: Glance AI Series Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. We kick off this series with a discussion/interview on chatbots. Chatbot marketing has turned into a new lead channel. The method of enabling a bot to interact with a […] Written by Glance Intelligence. August 31, 2020August 31, 2020
