Bighead and $125:Building a facebook audience & why it doesn’t matter I have to start this blog with a confession; we cheated on the first 100. It doesn’t mean cheat, cheat; all we did was enroll all our friends from school, college, and work to like our page. We even asked our family and relatives to like our page. In case you’re wondering why here’s the […] Written by Roy Nallapeta August 24, 2020August 23, 2020
Future of Chatbots: Glance AI Series Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. We kick off this series with a discussion/interview on chatbots. Chatbot marketing has turned into a new lead channel. The method of enabling a bot to interact with a […] Written by Glance Intelligence. August 31, 2020August 31, 2020
Glance AI Series Marketing Sparks Future of Chatbots: Glance AI Series Glance AI Series is a set of interviews where we invite smart accomplished individuals from digital marketing, data science, and AI to chat about interesting things. We kick off this series with a discussion/interview on chatbots. Chatbot marketing has turned into a new lead channel. The method of enabling a bot to interact with a […] Written by Glance Intelligence. August 31, 2020August 31, 2020
Multichannel Insights Bighead and $125:Building a facebook audience & why it doesn’t matter I have to start this blog with a confession; we cheated on the first 100. It doesn’t mean cheat, cheat; all we did was enroll all our friends from school, college, and work to like our page. We even asked our family and relatives to like our page. In case you’re wondering why here’s the […] Written by Roy Nallapeta August 24, 2020August 23, 2020
Multichannel Insights Stone soup and the power of cross-channel intelligence The famed parable of stone soup is a perfect example of today’s world of intelligence tools. If you need a refresher of the parable, here’s a quick primer from Wikipedia: “Stone Soup is a European folk story in which hungry strangers(monks in some stories) convince the people of a town to each share a small […] Written by Roy Nallapeta July 29, 2020July 28, 2020
Multichannel Insights Product Indiana Jones and the holy grail of marketing: Insights Insights are pretty much the holy grail of marketing. Finding the right insights at the right time could be the difference between success and failure. The textbook definition of insights is as follows – “a deep understanding of a person or thing”. Irrespective of your profession; insights mean in-depth knowledge of the domain and then […] Written by Roy Nallapeta July 21, 2020July 20, 2020
Marketing Sparks The Digital Marketers’ Clock We have to recognize that digital marketers have a different time and the clock that is quite different from those of others. When we take a broad stroke look at how a digital marketer spends a typical day it could be categorized into: Reviewing performance This entails working through a maze of KPI’s and metrics […] Written by Chetan J July 9, 2020July 15, 2020
Data Science Marketing Sparks 50% of marketers don’t get Google Analytics and 50% pretend Yes, I stand by what I say here in my title. My statement is subjective, and here’s why: Google Analytics was supposed to be a great equalizer of a solution, but all of that vision has come to naught. Let me elaborate… Metrics Deluge Google Analytics, which initially started as Urchin Software Corp., is plagued […] Written by Glance Intelligence. July 5, 2020July 15, 2020
Marketing Sparks Product Tada! Welcome to the new marketing intelligence Welcome to our blog Tada! If you’re curious about the naming, here’s what the web dictionary says: Ta-da, pronounced as /täˈdä/ means an imitation of a fanfare, used typically to call attention to an impressive entrance or a dramatic announcement. “The grand entrance of curated insights from data is the Tada moment. Also, a wordplay […] Written by Glance Intelligence. July 1, 2020July 15, 2020
